Brands-just like the ones I used to work for-pay me to promote their products or campaigns on my social media channels. However, as great as it would be, simply declaring your good intentions to the world won’t pay your bills.
COLOR ME COURTNEY PROFESSIONAL
The end result is a personal and professional brand that is all about embracing my curls and curves, celebrating color in a city where everyone wears black, looking on the bright side, and being unapologetically myself. I knew that when I wore a hot pink coat in a New York City snowstorm, I could make people smile…but how did that translate online? So, my filter was-and still is-how I’d talk to a younger, more vulnerable version of myself.
With the encouragement of my parents, both entrepreneurs, I took the leap to pursue Color Me Courtney full-time, essentially devoting all my waking hours to promoting and maintaining my website and social media channels in a way that was authentic to my personality and appealing to my followers. me! – a brand that inspires people and spreads positivity each and every day. OR I could put myself out there-and take everything I had learned to make Color Me Courtney – a.k.a. There was the safe and predictable path that I had gone to school for, working for established brand names like I’d done with Tommy Hilfiger, Jonathan Adler, and Kate Spade. I was at a major crossroads in my career.
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